Cathay Pacific's community engagement strategy focuses on youth development, diversity and inclusion, environmental protection and global cultural exchange, delivered through flagship initiatives such as Cathay ChangeMakers, World As One, the 'I Can Fly' aviation programme for students, and 'Cathay GET, SET, MOVE' with Rugby For Good. The airline builds long-term NGO partnerships rather than open grants — most notably a 10-year surplus food rescue partnership with Feeding Hong Kong (2,250 tonnes of food redistributed to 260,000 people) and year-round volunteer programmes with HandsOn Hong Kong. For its 80th anniversary the airline committed to uplifting 80,000 lives in 2026 through expanded community programmes. Charities are selected by Cathay's community team; there is no public grant application.
Link REIT — Link Together Initiatives
Corporate Giving Programs
Link Together Initiatives is Link REIT's flagship charity and community engagement programme, established in 2013, which contributes up to 0.25% of Link's net property income from the previous financial year to community causes. To date it has committed over HK$174 million to more than 200 projects across all 18 districts, focused on youth empowerment, active ageing and resource management (plus the Link University Scholarship and Link Secondary Student Scholarship). The Hong Kong Council of Social Service is appointed project consultant and partner: HKCSS defines the funding scope, screens applications and conducts due diligence on applicant organisations. Eligible Section 88 charitable organisations submit project proposals during an annual call for proposals — the 2027/28 project fund opens for proposals in January–February, with funded projects running from August.
- Capabilities
- youth empowerment, active ageing, resource management, education, community services, scholarships
- Based in
- Hong Kong · HK
- Listing status
- Unclaimed · Editor-verified
How to apply
- Who can apply
- Charitable organisations registered under Section 88 of the Inland Revenue Ordinance (Cap. 112) providing services to local communities in the vicinity of Link properties; projects must not solely promote political or religious campaigns
- Application process
- Submit a project proposal during the annual call for proposals via the Link Together Initiatives webpage; HKCSS screens applications, conducts due diligence and identifies suitable partners
- Deadlines
- January–February: call for proposals (2027/28 project fund); funded projects run August to the following July — check the Link Together Initiatives webpage for the current cycle
Application details change — confirm the current process on the funder's website before applying.
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